Travel Discounts

Guest perks for your whole trip, not just the ride.

We've teamed up with local businesses across the Black Hills so your visit is a great deal from the moment you arrive to the moment you head home. Mention Ride the Line or use the code shown to redeem each discount.

THE RIDE THE LINE ADVANTAGE

We help you save money on the things you already need.

Hotels. Motorcycle rentals. Local experiences.

Hotels

Preferred lodging rates in the Black Hills.

Motorcycle Rentals

Discounted rates if you need a bike for your trip.

Local Experiences

Food, drink, and shopping around the Black Hills.

Because of our preferred partnerships, Ride the Line guests can access exclusive discounts on the things you're likely already planning to book for your trip. Depending on your plans, those savings can offset much of the cost of your guided tour — and in some cases, they could cover much or even all of it.

The better we negotiate on your behalf, the less your whole Black Hills adventure costs. That's a value beyond the motorcycle ride itself: we're not just guiding a tour, we're helping you plan — and save on — your entire trip.

A note on how this works: Ride the Line may receive a referral commission from some of the partners listed on this page. This never changes the price you pay — discounts come from our negotiated rates with each partner, not from any fee you cover. We only list businesses we'd genuinely recommend to family and friends.

Motorcycle Rentals

Flying in without your bike, or want a different ride for the weekend? These partners can get you set up before your tour starts.

Motorcycle Rental

Indian Motorcycle of Sturgis

Rent an Indian Chieftain, Challenger, Scout, or Springfield right in downtown Sturgis — 24-hour rentals with unlimited mileage, perfect for pairing with a Ride the Line tour.

[Insert discount amount / promo code for Ride the Line guests]
Visit Website
Motorcycle Rental

EagleRider — Harley-Davidson Rentals

The official Harley-Davidson rental partner, with a fleet that includes Harley, Indian, and more. Great option if you'd rather ride a Harley for your Ride the Line weekend.

[Insert discount amount / promo code for Ride the Line guests]
Visit Website
Placeholder — add a 3rd rental partner

[Rental Partner Name]

[Short description of this rental partner and what makes them a good fit for Ride the Line guests.]

[Insert discount amount / promo code]
Visit Website

Lodging Partners

Need a place to stay before or after your tour? These Black Hills lodging partners offer a discount to Ride the Line guests. (Partners not yet finalized — placeholders below.)

Placeholder — Lodging Partner 1

[Hotel / Cabin / Lodge Name]

[Short description — location relative to Sturgis/Deadwood/Boulder Canyon, room style, why it's a good fit for riders.]

[Insert discount amount / promo code]
Visit Website
Placeholder — Lodging Partner 2

[Hotel / Cabin / Lodge Name]

[Short description — location relative to Sturgis/Deadwood/Boulder Canyon, room style, why it's a good fit for riders.]

[Insert discount amount / promo code]
Visit Website
Placeholder — Lodging Partner 3

[Hotel / Cabin / Lodge Name]

[Short description — location relative to Sturgis/Deadwood/Boulder Canyon, room style, why it's a good fit for riders.]

[Insert discount amount / promo code]
Visit Website

Food & Beverage

Refuel between rides. These local spots offer a discount to Ride the Line guests. (Partners not yet finalized — placeholders below.)

Placeholder — Restaurant / Bar

[Restaurant or Bar Name]

[Short description — cuisine, location, why riders love stopping here.]

[Insert discount amount / promo code]
Visit Website
Placeholder — Coffee / Quick Bite

[Cafe or Quick-Stop Name]

[Short description — good for a morning coffee before the ride or a snack stop along the route.]

[Insert discount amount / promo code]
Visit Website

Shopping & Souvenirs

Take a piece of the Black Hills home with you.

Souvenirs & Gifts

Sturgis Souvenirs

Apparel, collectibles, and Black Hills keepsakes right in downtown Sturgis — a great stop before or after your tour.

[Insert discount amount / promo code for Ride the Line guests]
Visit Website

[Confirm exact business name/link — a couple of Sturgis gift shops fit this description; add the correct site here.]

Placeholder — add a 2nd shop

[Shop Name]

[Short description of this shop and what makes it worth a stop.]

[Insert discount amount / promo code]
Visit Website
Note for setup: the cards above marked "Placeholder" need real partner names, links, and discount details before this page goes live. The two rental links (Indian Motorcycle of Sturgis and EagleRider) point to their real websites — swap in your actual affiliate or partner-discount link if you have one. For Sturgis Souvenirs, double check the exact business name and add its real website.
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